The Pickford Film Center entered into the digital age of ticket sales this month, as advance tickets for the upcoming hit movie “Babies” went on sale at the Brown Paper Tickets website.
Since its opening in 1998, the Pickford has been a cash and check only institution, and tickets were only available at the ticket window which opens 20 minutes before showings.
The movie “Babies”, opening May 28, is expected to sell out shows during its first week in the theater so the Pickford opened up a presale location, said projectionist Carey Ross.
Directed by Thomas Balmès, “Babies” follows four infants from four different countries through their first year of life as a human nature documentary without narration, according to the Pickford website.
Brown Paper Tickets is an organization that boasts “Fair-Trade Ticketing,” with low service fees and at least 5 percent of profits donated to charity, according to the ticketing website. This service matches the Pickford’s non-profit themes.
The staff of the Pickford is using the “Babies” presale as a test-run for future online ticket sales. If enough tickets are sold, the staff may decide to have all showings open for presale, Ross said.
Tickets are available online for all shows from May 28 to June 3 with the price varying from $5.25 to $8.75 per ticket.
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